
AnalysisLead story
IAC just shut down a $321M business with a 30-year brand. Perplexity is worth $21B.
Ask.com closed on May 1, 2026, instead of being relaunched as an AI search wrapper. By any reasonable read of the comp set, that was the biggest unforced strategic error in consumer AI this year.
Jaeden SchaferEditor in Chief6 min read