Three Arizona women have sued the alleged operators of AI ModelForge, a coaching business that the complaint says taught paying subscribers how to turn real women's social media photos into AI porn influencers. The suit, filed in January in Arizona, names Phoenix residents Jackson Webb, Lucas Webb, and Beau Schultz alongside 50 John Does, and alleges the men sold a $24.95-a-month course on the creator platform Whop. According to the complaint, the underlying tool, CreatorCore, had more than 8,000 subscribers in 2025 who generated over 500,000 images and videos. One operator reportedly pulled in more than $50,000 in a single month from the resulting Fanvue accounts.
The lead plaintiff, identified only as MG to protect her identity, is a personal assistant in Scottsdale with a little over 9,000 Instagram followers. Last summer a follower sent her a DM showing Reels of a woman with her face, her tattoos, and a body built to match hers, scantily clad and circulating across Instagram. The images, the suit alleges, were also being used to advertise AI ModelForge itself.
MG and her co-plaintiffs are represented by attorneys Nick Brand and Cristina Perez Hasano. Brand says the alleged operators were deliberately going after women without large followings. "The prevalence of this has been shocking to me," he said, describing the targets as "normal, everyday folks that have average social media profiles and social media followings."
Key facts
- 01Three Arizona women filed suit in January against Jackson Webb, Lucas Webb, Beau Schultz and 50 John Does over AI ModelForge.
- 02The suit alleges a $24.95/month Whop course taught subscribers to scrape photos and generate AI porn on CreatorCore.
- 03CreatorCore had over 8,000 subscribers in 2025 who produced more than 500,000 images and videos.
- 04Operators allegedly told subscribers to target women with under 50,000 followers to avoid legal exposure.
- 05The federal Take It Down Act, signed in May 2025, takes effect in May 2026 with a 48-hour removal window.
The complaint describes a step-by-step playbook. Subscribers were allegedly taught how to scrape photos from public accounts, feed them into CreatorCore to train a likeness model, and run a separate app to remove clothing and generate sexually explicit content. The suit claims the defendants explicitly told subscribers to target women with fewer than 50,000 followers "to avoid legal issues" — picking, in MG's words, "someone who can defend themselves" out of the equation.
“CreatorCore had more than 8,000 subscribers in 2025 who generated upward of 500,000 images and videos, with one operator reportedly clearing $50,000 in a single month.”— Jaeden Schafer
Promotional accounts tied to the operation lean into the side-hustle framing. Captions cited in the suit include "She's not my girlfriend, she's my best paid employee" and "POV: You built her in 20 minutes and she made you $13.2k in the first 45 days." The Linktree for AI ModelForge now redirects to TaviraLabs, a Telegram group that bills itself as the top AI influencer coaching community and lists more than 18,000 members.
Brand argues the business model compounds the harm by turning victims into recruitment material. "These boys aren't just using generative AI to disrobe women — they're selling the ability to do so to other men and boys, who are then going to use other women's images to do the same thing," he said. He compared the plaintiffs' position to "making somebody the face of ICE who has had their parents deported."
The legal scaffolding is still being built. President Trump signed the Take It Down Act in May 2025, making nonconsensual sexual AI imagery illegal and requiring platforms to remove flagged content within 48 hours, but the law does not take effect until May 2026. Arizona, like most US states, has its own deepfake porn statute, but state representative Nick Kupper, who introduced a bill earlier this year requiring automated detection on upload, says enforcement is "reactive rather than proactive." "Once something's online, it's pretty much there forever," he said. "It's like whack-a-mole — you hit one, another one pops up."
Platform enforcement has been uneven. MG says many of the images remain on Instagram because they are altered enough to fall outside the company's impersonation rules. "It's my face, my tattoos, on a different outfit on a slightly different body," she said. An Instagram spokesperson told Wired the company has "extremely strict policies" around AI- and non-AI-generated nonconsensual intimate imagery, and said the roughly dozen accounts flagged in connection with AI ModelForge were under review. A TikTok spokesperson said the accounts surfaced on its platform had been removed for violating community guidelines.
The Webbs and Schultz did not respond to requests for comment. The suit will test whether existing Arizona law and the not-yet-active federal statute can reach a business that frames itself as software training rather than direct distribution of explicit content. It is also one of the first civil cases to directly target a coaching layer rather than only the end users posting deepfakes.
MG says the lawsuit has restored some of her sense of agency, even as the images keep resurfacing. "We were put in this place where our backs were against the wall and I want other women to know you can't stop living your life," she said. Her broader warning is that a 9,000-follower account was enough to make her a target.
The case sits at an awkward seam in the AI economy. The same generative tooling that platforms like Instagram, TikTok, and Fanvue have rushed to monetize is being repackaged into a low-cost, high-margin coaching product — $24.95 a month, 8,000 subscribers, half a million pieces of output — that scales faster than either platform moderation or the Take It Down Act's May 2026 effective date can absorb. Until that gap closes, the cheapest growth strategy in consumer AI may continue to be the one MG's lawsuit is trying to shut down.
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