
Google pitches Hollywood studios $40M-per-character AI licensing deals
Google is offering Disney, Warner Bros. Discovery, and Universal hundreds of millions to train Gemini on their libraries — with a per-character price tag.
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Google is offering Disney, Warner Bros. Discovery, and Universal hundreds of millions to train Gemini on their libraries — with a per-character price tag.

The pay-per-use structure breaks with industry-standard flat licensing fees and signals urgency ahead of Siri AI's late-2026 rollout.

The May 2026 startup has 800 subscribers, four licensed artists, and a Spotify-style royalty pool — but still leans on scraped open models.

RSL Media, cofounded by Cate Blanchett, launches a registry in June that lets anyone set AI permissions on their likeness and work.
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