OpenAI has expanded ChatGPT Ads to 44 markets through an exclusive reseller partnership with Aleph, which will sell the ad product to brands and agencies across Latin America, Europe, Central Asia, the Middle East, Africa and Asia-Pacific. The deal was announced from Madrid on Nov. 12.
The rollout breaks down to 14 Latin American markets, 16 in Europe and Central Asia, 10 in the Middle East and Africa, and four in Asia-Pacific. In Latin America the list includes Argentina, Chile, Colombia, Peru, Uruguay and Puerto Rico. The European and Central Asian group includes Czechia, Hungary, Romania, Ukraine, Kazakhstan and Uzbekistan.
In the Middle East and Africa, ChatGPT Ads will be sold through Aleph in Egypt, Kenya, Kuwait, Morocco, Nigeria, Qatar, Saudi Arabia, South Africa, Turkey and the United Arab Emirates. The four Asia-Pacific markets are Bangladesh, Cambodia, Hong Kong and Sri Lanka.
Key facts
- 01OpenAI has expanded ChatGPT Ads to 44 markets through an exclusive reseller partnership with Aleph.
- 02The markets span 14 in Latin America, 16 in Europe and Central Asia, 10 in the Middle East and Africa, and 4 in Asia-Pacific.
- 03Advertisers can contract, pay in local currency, and get onboarding and first-line support through Aleph's local teams.
- 04Covered countries include Argentina, Chile, Colombia, Saudi Arabia, the UAE, Nigeria, Turkey, Hong Kong and Ukraine.
Aleph's role is local commerce and support. Brands and agencies in the covered markets can sign contracts and receive invoices locally, transact in local currencies, and go through market-specific onboarding, with Aleph's local teams handling onboarding help and first-line support.
The announcement describes ChatGPT as an environment where users engage with content to learn, explore and make decisions, the basis of the product's pitch to advertisers.
Gastón Taratuta, Aleph's founder and CEO, said in the announcement that AI is giving businesses a new way to connect with people. Advertisers and agencies in the 44 markets can reach Aleph's local teams through its website.
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