
Adobe acquires Indian marketing AI startup Rilo in team-and-tech deal
The six-person startup, founded in 2025 and valued at $10M, is Adobe's second India acquisition after Rephrase.ai in 2023.
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The six-person startup, founded in 2025 and valued at $10M, is Adobe's second India acquisition after Rephrase.ai in 2023.

A beta interface consolidates generative features into one toolbar, and a markup mode lets users sketch edits instead of typing prompts.

The version 1.1 update adds generative filters, object removal, and AI photo critique — running on Google's model, not Adobe's Firefly.

Adobe, Blender, Unreal and Affinity connect AI agents into production pipelines as Nvidia ships a Synthetic Video Detector hitting 92% accuracy.

The deal brings Topaz's Astra video upscaler and Wonder image enhancer into Creative Cloud as Adobe fends off Canva and Blackmagic.

The all-cash deal, worth tens of millions, gives the Indian marketing platform per-user AI agents and a foothold against Salesforce and Adobe.

A public beta gives five Creative Cloud apps a bespoke chatbot that runs app-specific tasks from natural-language prompts.

RTX Spark packs 1 petaflop of AI compute and 128GB of unified memory, with shipping set for this fall alongside an OpenShell runtime for Windows.

The beta chatbot drives Adobe's design apps through plain-English prompts, explains its steps, and produces results that look amateur on close inspection.

The new app generates daily briefings and topic-based podcasts using calendar, email, and web context.

The design platform's new agent generates, edits, and automates designs in real time alongside human teammates.

A new set of connectors lets Claude drive 50+ tools across Adobe Creative Cloud, plus Blender, Autodesk Fusion, Ableton Live and Splice.
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