
OpenAI unveils Sponsored Agents, its first paid advertising format
The ChatGPT maker moves into advertising with agent-based sponsorships and marketer tools tied to HubSpot and Shopify.
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The ChatGPT maker moves into advertising with agent-based sponsorships and marketer tools tied to HubSpot and Shopify.

A new 'How this ad was made' label lands in My Ad Center across Search, YouTube, and Discover, but Google won't verify the claims itself.

The 250th-anniversary spot leans on Docs, Meet, and Gemini — and picked up 'tone deaf' reviews on Bluesky within hours.

Gemini now writes custom ad copy for sponsored products, and AI Mode surfaces chatbot-driven ads inline with results.

OpenAI's ads manager goes live for all US advertisers at $3 to $5 per click, with internal goals of $100 billion in ad revenue by 2030.

OpenAI scraps its $50,000 minimum spend and opens ads.openai.com to all US advertisers, chasing YouTube-scale revenue.
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