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Snap makes a second pitch for its $2,200 Specs smart glasses
New AI, HBO Max and Spotify integrations, and an enterprise program aim to justify a price that drew jeers at launch.
Jaeden SchaferEditor in Chief5 min read
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New AI, HBO Max and Spotify integrations, and an enterprise program aim to justify a price that drew jeers at launch.

Shares fell from $5.86 to $4.83 after Snap priced its decade-in-the-making AR glasses at nearly $2,200 — well outside its teen demographic's budget.

Snap returned to user growth with 483M DAU but lost its biggest generative AI revenue partner before it ever paid out.
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