Apple has started charging for extra AI usage, selling one-time intelligence usage packs for $49.99 that first appear inside Logic Pro, 9to5Mac reported. Until now, every Apple Intelligence feature has been free to use on Apple devices, though Apple had said it would eventually charge for expanded usage of select features.
The packs are not open to everyone. Apple's support page says customers with active Apple Creator Studio subscriptions in Brazil, Canada, France, Germany, India, Mexico, the United Kingdom and the United States can buy them to keep using Creator Studio's intelligence features after reaching the monthly usage limit.
Apple sells each pack as a one-time purchase rather than a recurring charge. Packs do not support Family Sharing and can be used only by the Apple Account that was signed in to iCloud at the time of purchase. Unused usage rolls over from month to month and expires 12 months after purchase.
Key facts
- 01Apple is selling intelligence usage packs as $49.99 one-time purchases, starting with Logic Pro.
- 02Packs are for active Apple Creator Studio subscribers in Brazil, Canada, France, Germany, India, Mexico, the UK and the US.
- 03Unused usage rolls over monthly and expires 12 months after purchase; packs do not support Family Sharing.
- 04The Logic Pro assistant is powered by Google Gemini models and needs an Apple silicon Mac on macOS 27 or later.
- 05Packs are expected to reach Final Cut Pro, Pixelmator Pro and the iWork apps as more Creator Studio updates ship this month.
Extra usage is only drawn down after a customer hits the monthly limit for a given feature. Apple says all sales are final and packs are not refundable except where required by law.
In Logic Pro for Mac, the option sits in the menu bar: choose Logic Pro, then Intelligence Features, then Show Usage, then Buy More Usage. The Logic Pro assistant is powered by Gemini models from Google, requires a Mac with Apple silicon running macOS 27 or later, and is available in U.S. English only. Apple says assistant usage depends on the complexity of conversations.
Apple also lists minimum monthly allowances for other Creator Studio features if each is used exclusively: 50 generated images, 250 generated shapes, 50 generated presentations of roughly 8 to 10 slides each, or presenter notes for 700 slides. Those limits reset each month. Generate Presentation and its images are powered by OpenAI, while image, shape and presenter-note generation run on Google Gemini in supported regions.
Apple's terms describe usage packs as prepayment for AI features across Pages, Keynote, Numbers, Final Cut Pro, Compressor, Logic Pro, MainStage, Pixelmator Pro, Motion and Freeform. The packs are non-transferable, and Apple says consumption may vary over time and across different apps.
Neither Apple's support page nor its terms specify how much additional usage a $49.99 pack buys.
Logic Pro is the first app with the option. Usage packs are expected to arrive in Final Cut Pro, Pixelmator Pro and the iWork suite when the rest of the Apple Creator Studio updates debut this month, according to 9to5Mac.
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